Team 7Submitted
The worldUntitled world
The shape of the publicPersonalized publicsPeople organize around individual risk and their own information. Collective measures have to be justified as personal benefit.
The threat environmentCompounding known threatsHeat, smoke, disasters, outbreaks, and displacement increasingly arrive together.
Individual and movement powerHigh-leverage disruptionOne actor or small group can rapidly destabilize health behavior or systems.
- Defining characteristics
- Rapid change, shifting narrative, complexity, tech is connected to all three
- Central theme
- Complex narrative change, do more with less, diversity and communication platforms. the multiplicity of the influencers- dissemination sources. Social monitoring. Is this novel or been around? Is it just the pace that has gotten quicker.
- The new normal
- It seems this world is more about the individual vs the collective. A lot of our messaging has been around the collective. We are seeing signals where people going to AI or social influencers or Dr Google for their health advice. We are seeing these signals are not completely mainstream but it can be mainstream. Don't go to doctor and just go to AI for help.
Drivers behind this world