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Drivers

14 drivers

The biggest forces reshaping public health to 2035, grouped by the theme they belong to.

Trust, Legitimacy & Information
01

The Trust Recession

Trust is moving from institutions to people.

Trust in health institutions is declining and relocating rather than simply vanishing. It's moving from national institutions toward local, relational messengers and splitting along political lines. That weakens top-down authority and points to where credibility can be rebuilt: the local and relational level.

02

The Evidence Question

What counts as evidence is being contested.

The information environment is being reshaped by ai-generated content and contested standards for what counts as evidence, making a shared factual baseline harder to sustain. That is a serious challenge to consensus and a prompt to rethink how credible information reaches people.

03

Public Health Under Political Fire

Public health's mandate is being contested.

Public health's legal authority, mandate, and standing are being actively contested and rewritten at the state and federal levels. That is destabilizing, and it also forces a renegotiation of what authority is legitimate and durable.

The Social Fabric
04

The Plural Public

One public is becoming many.

The single 'public' public health has addressed is fragmenting into many smaller publics, driven by polarization, personalization, and shifting solidarity. That complicates one-message-for-all approaches and rewards more tailored, community-rooted engagement.

13

The Amplified Individual (Power of One)

One person can now do the work of an institution.

Cheap tools, AI, and platforms are collapsing what a single person needs to build, broadcast, or deliver care, so individuals can do what once took institutions. It can super-empower a trusted community worker, a lone bad actor, or give one person the ability to reach millions.

The Institutional Base
05

Funding in Flux

How public health gets funded is being rewritten.

Public health financing is being restructured, cycling between emergency surges and lean periods and shifting among federal, state, philanthropic, and payer sources. The instability makes long-horizon building hard, and the same churn is opening a serious debate about durable, foundational financing.

06

The Great Reallocation

Where public health capacity sits is being redrawn.

Public health capacity, expertise, and monitoring infrastructure are being rapidly reduced and redistributed to states, the private sector, and abroad. This lowers visibility into emerging risks and forces hard choices about what to rebuild, where capability should sit, and what to do differently.

07

The Workforce Remade

The public health workforce is being remade.

The public health workforce is being reconstituted, both who does the work and through which roles and models, as the traditional pipeline strains and new models like community health workers and ai-augmented generalists emerge. There is real pressure from burnout and attrition, and a real opening to build a different, better-fit workforce.

The Data & AI Inflection
08

AI as Public Health Infrastructure

AI is becoming public health infrastructure.

AI is becoming part of the basic infrastructure of public health, able to multiply a thin workforce or erode trust depending on who governs it and how.

09

Data Modernization & Real-Time Surveillance

Disease surveillance is going real-time.

Public health data systems are modernizing from legacy tools toward real-time streams like wastewater, genomic, and syndromic that can see threats earlier. The upside is faster visibility; the open questions are privacy, consent, sustained funding, and whether faster data becomes faster action.

10

Biodata Sovereignty

Who owns the body's data is an open question.

Genomic, behavioral, and increasingly neural data are becoming abundant, raising open questions of ownership, consent, and control. It is both a powerful resource for population health and a serious privacy and equity risk, depending on who governs it.

The Shifting Burden of Disease
11

The Chronic, Metabolic & Longevity Reckoning

New medicine is reshaping chronic disease.

New tools like glp-1s and longevity science, together with an aging population, are reshuffling the chronic-disease burden and how it is addressed. This opens real gains against metabolic disease alongside real questions of cost, equity, and whether the response goes upstream or stays individual.

14

The Changing Nature of Disease

The nature of disease is changing.

Faster spillover from animals to people, antimicrobial resistance, and a blurring line between infectious and chronic disease are reshaping what public health has to defend against. The tools and surveillance built for a familiar threat set may not fit the next one, and the open question is whether the system stays ahead of novel and complex threats or falls behind a thinned response.

Decentralization & Consumerization
12

The Shadow Healthcare System

A parallel health system is growing.

A parallel, largely unregulated health economy of online pharmacies, DIY care, peer networks, and telehealth arbitrage is growing for people who distrust or cannot access the mainstream. It is at once a source of access for the excluded and of unmonitored risk.

NNPHI · Langrand

Future of Public Health